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How the Trump Empire Crashed and Burned


By: Isabella Gattuso


As of a week ago, the Trump administration is set to be out of the White House by January to make way for president-elect Joe Biden. And the administration could have not ended its four-year-long legacy of controversy and scandal in a stranger way. 


At first, Trump had announced via Twitter he would hold a lawyer’s press conference in the Four Seasons hotel of Philadelphia. However, he quickly amended his previous statements and stated that the press conference would take place at Four Seasons Landscaping. 


The Four Seasons Total Landscaping company of Philadelphia, Pennsylvania, isn’t a famous store. Surrounded by a sex store and crematorium, its renown probably doesn’t extend much farther than its neighbourhood. That’s what made it the perfect place to symbolize the crash of the Trump empire.


Donald Trump’s career has been made by the Trump aesthetic. Characterized by its shameless, clashing personal statements which were determined to draw all attention to itself, the aesthetic quickly put Trump on the map. In an interview with Design Observer, during the initial planning of the Trump Tower, architect Der Scutt had planned to print the soon to be infamous Trump Tower logo in a font and size which would match the buildings around it. Trump, however, had other plans and ordered the lettering to be twice as big as originally planned. Scutt claimed, “He wanted the letters of the tower to be the first thing that people saw as they flew into the city.” The large font eventually defined the Trump brand, finding itself in the books and games Trump later published. Later, Trump himself became the brand, with his infamous “You’re fired!” and a legendary golden bathroom.


The Trump aesthetic invited itself into the White House. That was to be expected. He had won with his outrageous personality and would govern like so. His four years were fraught with outrage. (Rightful) cries came from people who opposed some of his more racist, homophobic, and reckless policymaking. For the first time, the White House had turned into a form of entertainment. Like the resentment of the American colonists to their tyrant king, people (not just Americans) began to pay attention to politics because of the unpredictable actions of the Trump aesthetic. Even this year’s processes for deciding the next presidential candidates were extravagant, with the Republican National Convention closing with an opera singer singing Ave Maria at the White House as the fireworks above him exploded to spell “TRUMP 2020”. 


With this, Four Seasons Landscaping became the perfect backdrop for the final moments of the Trump administration. Instead of cancelling the event or even just rescheduling, Trump continued on and pretended this was a perfectly normal thing to do. Even more so, as Rudy Giuliani was declaring Trump the victor of the election, every major news outlet predicted Joe Biden as their winner. 


The event was so surreal that itself could be considered a prime example of the Trump brand. However, as Trump’s bid for the presidency began on a golden elevator, it ended in the backlot of a landscaping company. Only an aesthetic that dictated Trump’s life could foretell his popularity, and it is now only showing his waning acclaim. 


It seems unlikely the Trump administration (and maybe the GOP) will be able to recover from this. The Trump Administration has become the face of the GOP despite conflicting internal views, and with the fall of his empire, the GOP will take a hit too. Trump isn’t letting go of his image yet either, with him and several officials refusing to relinquish the White House to Joe Biden. He should remember that every day he refuses to be civil, he digs his administration’s reputation and the final Trump aesthetic into a deeper grave. History is watching. 


Sources:

https://www.washingtonpost.com/lifestyle/style/trump-remade-the-look-and-feel-of-the-presidency-will-it-ever-be-the-same/2020/09/15/19255732-d765-11ea-9c3b-dfc394c03988_story.html

https://designobserver.com/feature/trump-the-logo/8477

https://www.theguardian.com/us-news/video/2020/nov/07/dont-be-ridiculous-rudy-giuliani-learns-about-biden-win-from-reporters-video

https://dianeravitch.net/2020/11/08/with-giuliani-at-the-four-seasons-landscaping-venue/

https://www.washingtonpost.com/news/powerpost/paloma/daily-202/2018/07/18/daily-202-trump-and-obama-foreign-trips-show-the-contours-of-the-new-culture-wars/5b4e896e1b326b1e64695423/ (Picture)


*All arguments made and viewpoints expressed within Youth In Politics and its nominal entities do not necessarily reflect the views of the writers or the organization as a whole.

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